My Skills Stack
Throughout my career, I’ve carefully developed diverse skill sets that makes me adaptable to various industries. My journey began in graphic design, where I honed my creative and technical skills. This foundation enabled me to transition into a marketing manager role, where I gained comprehensive insights into numerous facets of marketing. My ability to evolve and apply my skills was further demonstrated in my shift to product marketing and lifecycle marketing. This flexibility in skill application showcases my readiness to thrive in a range of industry settings.
Product Marketing
As an experienced Product Marketing Manager, I bring over 15 years of marketing expertise to the table, including five years specifically in product marketing for hardware and software.
Throughout my career, I have developed go-to-market strategies, managed product lifecycles, and supported sales enablement. I excel in relationship management and working with internal and external stakeholders. I have managed new product introductions, re-commercialization campaigns, and updated offerings.
I am dedicated to staying up-to-date with the latest industry trends and best practices and am a member of various professional associations, including the Product Marketing Alliance (PMA) and the Association of International Product Marketing and Management (AIPMM).
Marketing
I am a marketing manager with over 15 years of experience in various industries, including tech, consumer goods, and commercial real estate, for national and multinational organizations. With a Master’s degree (MSc.) in Marketing and several professional certifications, including Certified Digital Marketing Professional, and PCM® Digital Marketing, I possess the knowledge and expertise needed to drive successful marketing campaigns.
I have a proven track record of developing effective go-to-market strategies, managing product lifecycles, creating marketing collateral, sales enablement, and organizing events. I excel at building relationships with internal and external stakeholders and keeping up-to-date with the latest industry trends.
As a marketing generalist, I started my career as a graphic designer and have built on my experience over the years. I have touched on many aspects of marketing, from marketing strategy to content creation, from concept to execution. I’m not afraid to roll up my sleeves to get things done.
Experience: graphic design (digital, print, and package design), social media management, content creation (copywriting, editing), PR, web development (front-end and some PHP), and videos.
Product Management
My passion for driving results is rooted in a strong foundation in marketing, having managed product lifecycles and developed go-to-market strategies for both software and hardware products with great success.
With a combination of marketing strategy, relationship management, and cross-functional leadership experience, I am a versatile and competent Product Manager, ready to tackle any challenge.
Data Analytics
As an experienced marketing professional with a keen eye for analytics, I have leveraged data to inform marketing strategies and drive business growth. From optimizing email campaigns to measuring the impact of product launches, I have used tools such as Google Analytics, Salesforce, HubSpot, and Marketo to analyze performance, identify trends, and make data-driven decisions. I am skilled at communicating insights to cross-functional teams and driving organizational change through actionable recommendations.
Business Development
As a Development Manager with experience in major gifts fundraising and donor relationship management, I have a deep understanding of what motivates donors to support non-profit organizations. While earning a Master’s degree in Marketing, I managed a portfolio worth over US$2 million, contributed towards US$3 million raised from a single charity gala, raised over US$60,000 from an event I organized, and raised US$60,000 in one week to support rescued bears. I also supposed the marketing team in segmenting donors so they can create targeted messaging to support fundraising efforts.
My experience as a Development Manager taught me how to manage relationships, prospect customers, and close deals.
Education
Master of Business Administration
With a Business Analytics Concentration
Sprott School of Business - Carleton University
MBA candidate
MSc. in Marketing
Edinburgh Napier University
Dissertation: “Donor Relationship Management for Non-profits in Hong Kong: A Framework Proposal on Measuring Fundraising Success”
B.A. (Hon) in New Media and English
University of toronto
Activities and societies: Literacy and English Conversation Tutor - Scarborough Women’s Centre.
Continuing Education
Business Analytics: Data-driven Decision Making
University of Toronto Rotman School of Management
Data Analytics Certificate
Juno College of Technology
May 1, 2023
PCM© Digital Marketing
American Marketing Association
Certificate in Marketing
UNIVERSITY of Toronto
Graduating Average: A
Memberships
Member
Product Marketing Alliance
2022 - Present
Member
AIPMM The association of international product marketing and management
2020 - Present
Member
American marketing association - Toronto chapter
2019 - Present
Memberships & Credentials
