My Experience
I’m a seasoned marketing professional. I’m a creative thinker who is always looking for new and innovative ways to capture attention and drive sales. My strengths include strategic planning, project management, analytics, communications, copywriting and more.
Marketing manager with experience in hardware & software products
I thrive in fast-paced environments where quick decisions need to be made while remaining organized and keeping track of multiple projects at once. Whether it’s through data-driven strategies or compelling storytelling that resonates with customers – I’m an expert at finding the right mix of tactics to reach any goal.
My passion lies in creating memorable experiences that generate ROI from customers who become raving fans. With a strong background across multiple areas – including messaging, positioning, creative development, lead generation, go-to-market, strategy and more – I’ve been able to develop marketing plans that capture the attention of audiences around the world.
Work Experience
At Intuit, I lead KPI meetings, A/B tests, and cohort analyses, execute program evaluations, manage AI projects, and drive strategic marketing campaigns, contributing towards revenue, active use, retention, and subscriber growth.
At GE Grid Solutions, I managed six new product introductions, and over twenty updated offerings. Additionally, I am responsible for lifecycle management, branding and messaging, producing sales collateral, customer communications, and supporting events.
At Embross, I created and executed go-to-market strategies for three new hardware and three new software products, including developing key messages and marketing collateral, contributing to company revenue. I also formalized the product marketing process for efficiency.
As a freelancer/solopreneur, I met small business owners to help them establish marketing objectives, including increasing brand awareness or causing revenue to increase.
At Room to Read, I was a development manager for major gifts. I was responsible for managing relationships and fundraising.
At Animals Asia, I was a relationship manager for major gifts. I learned the principles of relationship management, sales, and key account management.
Intuit
Lifecycle Marketing Manager
GE Grid Solutions
Marketing Manager, Product
Embross
Marketing Manager, Product
Freelancer/Solopreneur
Freelance/Solopreneur
Room to Read
Development Manager, Major Gifts
Animals Asia
Donor Relationship Manager, Major Gifts