data-driven product marketing manager
Cindy Ip
I am a seasoned marketing manager with over 15 years of experience, including five years focused on product marketing for enterprise and industrial hardware and software. With a Master’s degree in Marketing and various certifications in product, marketing, and data analytics, I have a proven track record of developing successful go-to-market strategies, managing product lifecycles, and enabling sales teams. Based in Toronto, Canada.
My Experience
I’m a data-driven marketing manager with experience in hardware and software products.
Hi, I’m Cindy. I’m a data-driven marketer with experience in B2B hardware and software. I’ve done it all over the last 15 years–content writing, social media, graphic design, front-end web development, sales enablement, and strategy.
I love being a generalist with a focus on product marketing because it allows me to see the big picture and understand how all the pieces fit together. It also makes me a jack of all trades, which can come in handy when working on marketing campaigns.
When I’m not marketing, I like to workout or play video games.
Intuit
Lifecycle Marketing Manaager
GE Grid Solutions
Marketing Manager, Product
Embross
Marketing Manager, Product
My Skills
I have carefully built my experience over the years to reflect my career goals. When I first started as a graphic designer, I had the goal of becoming a marketing manager. As a marketing manager, I touched on almost every aspect of marketing and transferred my skills to product marketing.
Education
Master of Business Administration
With a Business Analytics Concentration
Sprott School of Business - Carleton University
MBA candidate
MSc. in Marketing
Edinburgh Napier University
Dissertation: “Donor Relationship Management for Non-profits in Hong Kong: A Framework Proposal on Measuring Fundraising Success”
B.A. (Hon) in New Media and English
University of toronto
Activities and societies: Literacy and English Conversation Tutor - Scarborough Women’s Centre.
Continuing Education
Business Analytics: Data-driven Decision Making
University of Toronto Rotman School of Management
Data Analytics Certificate
Juno College of Technology
May 1, 2023
PCM© Digital Marketing
American Marketing Association
Certificate in Marketing
UNIVERSITY of Toronto
Graduating Average: A
Memberships
Member
Product Marketing Alliance
2022 - Present
Member
AIPMM The association of international product marketing and management
2020 - Present
Member
American marketing association - Toronto chapter
2019 - Present
Memberships & Credentials
